Southeastern University (AG) in Lakeland, Florida, has announced that it has launched its own Christian music record label, Fire Fall Records. In addition, music by Southeastern University student groups and solo artists is now available on iTunes. "Southeastern launched the label solely to promote Southeastern student talent," says Wayne Lee, director of Student Worship and Ministries for Southeastern University. Southeastern University has boasted musical touring teams for years, but now these artists have a way to share their music with a worldwide audience. The label is enabling the Ministry Arts Tour Teams Department to make music by Southeastern students available for purchase on iTunes, Napster, Rhapsody, Snocap and many other digital music Web sites. Three Southeastern Singers albums are available online, as well as a solo album by Southeastern staff member and alumnus Josh Hiers and another solo album by Jonathan Swindal, a junior who serves as student leader of the Southeastern Singers. Other solo albums by Southeastern students also are in the works. "Having the record label helped validate and lend legitimacy to the music when Southeastern groups and artists contacted major music Web sites about distributing their music online," says Swindal, a 20-year-old finance major from Fort Lauderdale, Florida. "The label definitely helps with marketing the university, and it helps get artists recognized a bit easier." A regular record label would sign on other artists, Swindal said, but this label is strictly for the university. Fire Fall Records may not generate a profit. The first quarter online sales results will be available by the end of this year. According to Lee, the label plans to produce a studio album one year and a live album during alternate years. To locate the Southeastern albums on digital music Web sites, type in "Southeastern Singers" on the sites' search engines. For solo artists, search by name. For more information about the 19 endorsed Assemblies of God colleges, go to colleges.ag.org.